AI in Real Business Context
AI only matters when it is grounded in customer, business, and cultural context.
STRATEGY. RIGOR. PRECISION.
Experience Across Product, Brand, and Operations
Built and led technology and experience decisions inside global brands where customer trust, execution, and outcomes mattered.
HP · Salesforce · Patagonia · MSG Sphere · Disney
From Focus to Proof
Fondaition helps leaders move from AI uncertainty to measurable business results with a simple, proven framework.
DECIDE
Decide where AI matters
Identify 2–5 AI leverage points
Deliverable: Assessment & Prioritization Framework
PROVE
Design AI people will use
Select 1 Proof Of Concept
Deliverable: POC & Pilot Program with Measurable KPIs
BUILD
Build and scale what works
Deliver results in 60–90 days
Deliverable: Implementation Roadmap & Deployment
Who We Work With
FONDAITION brings an ecosystem of proven AI companies and services around the world and applies them when, where and how they matter most for your business and customers.
- Global enterprises and venture-backed startups integrating AI and experiential technologies to enhance customer engagement, brand intelligence, and operational efficiency.
- Partner of Enfactum (Singapore), creators of HP Garage 2.0, to shape ecosystem and go-to-market strategies advancing next-generation AI innovation.
- Supporting select partners across SaaS, immersive technology, and digital experience platforms in scaling intelligent systems that strengthen performance and long-term brand equity.
SERVICES
AI Opportunity Laddering - Rapidly identify and prioritize high-impact projects for execution and scale.
GTM, Ecosystem Strategy - Build the roadmap, partnerships, and platform architecture to bring innovation to market.
Business & Brand Development - Align the product vision with brand identity, messaging, and investor positioning.
Immersive Experience Strategy - Design and deploy AI interaction and content ecosystems across platforms.
Brand-integrated conversational AI - Prototype and implement intelligent user-facing experiences.
ABOUT Peter Sapienza
Leader in immersive technology, AI innovation, digital transformation, and smart environments.
Pioneered digital transitions at Patagonia and the X-Games.
Led experiential technology systems for city-scale projects including the Giza Pyramids, MSG Sphere, Art on theMART, Seattle Children’s Hospital and Salesforce Lobbies.
Alum of Disney, Patagonia, Obscura, MSG, and Schlumberger (as an oilfield engineer).
Experience across APAC · MEA · US · EU.
MBA, UCLA Anderson | Exchange in Strategy & Finance at HEC Paris
Fondaition | Often in SF, the EU and SG | Hit us up !